Considering the recent iGaming trends, sweepstakes gaming has taken over the industry by storm. For everyone who’s new to the iGaming world, sweepstakes gaming is a risk-free replication of the real-money online casinos. When you launch sweepstakes software, you enable users to play casino-style games on your platform without the need to make any upfront deposits or place real-money wagers.
If you are someone planning to curate your own sweepstakes software and build a business out of it, this article is just for you. Here, you will learn about a few features that are must-haves for every sweepstakes software, guaranteeing absolute success, high retention rate, and enhanced engagement among users.
What is Sweepstakes Software?
Before taking you to the core features that you must consider for your sweepstakes software, you must have a brief insight into what it actually is.
A sweepstakes software, also referred to as a risk-free gambling platform, is an alternative to the real-money online casinos. There are a lot of countries whose governments do not encourage real-money gambling in their jurisdictions. But, considering the urge of people towards enjoying casino-style games while minimizing the risk of losing money, the idea of sweepstakes gaming was born.
Here, players use virtual currencies such as gold coins or sweep coins to place wagers on different casino-style games. These gold coins are offered as bonuses or welcome rewards for players to start their journey with sweepstakes gaming. Later, players can either win gold coins by playing games or buy them from the dedicated in-app stores.
Sweep coins hold special place in sweepstakes platforms, as they cannot be bought and only be won across special games. Exchanging sweep coins can give players the chance to win real-money cash prizes or gift cards. So, one evident reason for the popularity of sweepstakes gaming is, players get the chance to win real cash prizes, even without paying a single penny.
Must-Have Features for Your Sweepstakes Software
The five crucial and must-have features for your sweepstakes software are as follows:
1. Secured Login or Registration
Security is paramount when you are marketing online casino-style gaming on your sweepstakes platform. The developers tailoring your sweepstakes software must include a secure login and registration process with legit authentication methods. The idea is to protect the users’ as well as the business’s information and prevent fraudulent attempts.
2. Vast Game Collection
A variety of games is what will attract people towards your sweepstakes software. So, if you want to scale your business and make it a popular brand among global users, you ought to consider adding sweepstakes games of different categories. Reliable and experienced sweepstakes software providers often offer thousands of games for you to choose from.
3. In-App Purchases
As the sweepstakes software will enable risk-free casino-style gaming using virtual currencies like gold coins and sweep coins, there must be alternate ways for you to generate business revenue. Therefore, having dedicated in-app purchases, such as gold coin packages, custom avatars, VIP tier programs, and more, is crucial for your sweepstakes software to have.
4. Analytics Tools
Your aim to grow with your sweepstakes business is possible to attain only when you have clear data in the form of actionable insights. Therefore, your sweepstakes software must be equipped with various analytics tools to keep a tab on players’ preferences, game choices, win/loss history, and more. It will help you tailor personalized bonuses or marketing campaigns to boost the retention rate.
5. Multilingual Support
If you aim to expand your sweepstakes casino business on a global scale, you ought to consider adding multilingual support to the software. People would be more inclined to join your sweepstakes platform and play games on it when they have the feasibility to choose their local or preferred language on it.
Parting Words
If you are firm at building and launching your own sweepstakes software, make sure you don’t miss out on these features in particular. In pursuit of starting your business in this domain, you can seek help from professional sweepstakes gaming software provider, and there is no better brand than TRUEiGTECH to help you with it.
At TRUEiGTECH, you get the flexibility of choosing from different types of sweepstakes software development solutions, considering your current business needs. Talk to the consultants, or check out their website to learn more about TRUEiGTECH, and its sweepstakes software solutions.
