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Leading Sportsbook Solutions for B2B Operators 2025

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We now live in times when just offering pre-match odds is not enough. Players expect something fast, regardless of what phone they are using. They want to see features like live betting, instant cash-outs, personalised bet builders, and much more, all in one platform. Not providing these features means falling behind the competition and losing players one feature at a time.

For you as an operator, this means you urgently need to find the right solution that won’t let you down when things heat up during the game. To help you see what a great sportsbook solution actually looks like, we’ve compiled a detailed list of the best solutions on the market.

Sportsbook Solutions B2B Operators Need in 2025 and Beyond

Here are some of the sportsbook solutions that we, players, and B2B operators from all over the world like the most.

Digitain

Digitain’s Sportsbook is the best solution for iGaming operators, which offers 100+ diverse sports, over 180,000 monthly live events, and 110,000 monthly pre-match events managed by 1,000+ in-house traders.

Key Features

  • AI engine: It uses behavioural exploration techniques to ensure a better user experience and boost engagement.
  • Sports betting jackpot: This is an RNG-based progressive jackpot that comes with up to 4 customizable levels, each of which comes with animation widgets, detailed information, and guaranteed fairness.
  • Tax engine: This taxation management automation tool is very user-friendly. It has been created to make it easier to manage the taxation processes.
  • Autobet: This is the main game-changer in sports betting and provides users with automated betting that can be easily customised.
  • Algorithms with math and AI-based engine: These smart Sportspook algorithms help generate competitive prices for all events, be they pre-matches or live.

What Players Like

  • Bet builder: Bet-lovers like customisation, and that’s what Digitain’s Bet Builder is especially good at: putting personalised betting into the players’ hands.
  • Bet race tournament: These tournaments come with prizes, which is a great way to boost player engagement and motivation with competitions.
  • Bonuses: They offer Multi Bet Bonus, Multi Bet CashBack, Sports Bonuses (which cover freebets, wagering bonuses, etc.).
  • Sportchat: They offer a community chat integration to help players socialise as they take part in the live and pre-match events.

Available in Different Channels and Continents

  • Multi-channel sportsbook solution: The sportsbook is available in desktop, mobile, and web mobile versions, POS terminals, native apps (Android/iOS), retail solutions, USSD, and SMS betting.
  • Localised layouts: The sportsbook is flexible for different markets with special layouts for Asia, Africa, Europe, and Latin America.
  • Solutions & channels: Its solutions cover Turnkey, Retail, Mobile, Mobile App, iFrame API, and Bespoke API.

SportGenerate

The platform features over 30 games, more than 1,000 tournaments, and 100+ markets. It has a strong back office and comprehensive risk management.

Esports Solution for Operators

  • It comes with a fully managed API solution that has a dedicated immersive Esports layout and official, reliable data. It offers quality content and a dynamic betting experience.
  • It ensures easy integration with major E-sport tournaments like the League of Legends, CS:GO, Dota 2, and many more.
  • Covers numerous championships and E-Football events for diverse betting.

Live Gaming Solution for Operators

  • It has an extensive range of live events and engaging gaming experiences.
  • SportGenerate’s Rocket Masters Cup and Cyber Masters tournaments feature Table Tennis and Esports, particularly E-Football (VOLTA, VOLTA Simulated (PS vs PS), FC25) and E-Basketball (WNBA 2K25).
  • The platform features over 35 athletes, licensed referees, and coaches, alongside studios certified to Olympic Standards. If you want around 1,800 table tennis events monthly or are looking for 14,000+ monthly esports events, then this is the right platform.

Odds Feed Solution for Operators

  • Features over 1,000 in-house professional traders, thereby delivering a large variety of live and pre-match sports high-quality betting content.
  • Offers user-friendly margin management tools.
  • Its Odds Feed presents an extensive array of features such as a flexible booking system and in-built under-age event protection. Moreover, it comes with booking rules automation, multiple custom margin management, and numerous exclusive leagues.
  • Ensures thorough reporting for event tracking and multiview monitoring.
  • Has flexible pricing options..

OddsMatrix (by EveryMatrix)

OddsMatrix provides a fully managed, API-based sportsbook platform that comes with real-time data, wide coverage, and data feeds for both sports and esports.

Key Features

  • Modern platform architecture: It is modular and agile, built on a modern tech stack to ensure it’s efficient, stable, and scalable.
  • Key event statistics: It has 650+ betting types and 100+  sports and esports.
  • Smart Operator controls: Its back-office empowers Odds management tools.
  • Speed: It has a fast automatic settlement engine.
  • Player features: It comes with a Bet Builder for higher margins (available across 10 sports) and early cash-out for singles and multiples.

Additional Features

  • Integrated bonus engine: It uses the BonusEngine to provide engaging campaigns. These include Free Bets, Odds Boost, Stake Back, Risk-free Bets, Multi-level Wagering bonuses, and Sports Tournaments.
  • Regulated market: It has a regulated market footprint (17 sports markets listed).
  • Customisable front-end: It uses smart API technologies to create widget-based betting websites.

NextGen Sportsbook (by Sportradar)

NextGen Sportsbook provides a betting experience for players who bet online, in retail, via app, or on kiosks.

Key Features

  • Broad coverage: The sportsbook platform offers 40+ live betting sports, 550 football leagues, and  890,000 live betting events annually.
  • Integration & management: You can combine several feeds like sports betting, esports, and horse/dog races into one centralised ticket for pre-match as well as live bets.
  • Flexibility: You can also combine feeds from different sources and prioritise based on factors like event, betshop, match, player level, etc.
  • Backups: It allows you to automatically switch to a backup feed in case the primary one fails. If you’d like, you can import your odds and create custom content that’s truly yours.
  • Bet Assist: This smart feature allows you to customise the user experience with insights.
  • Multi-tenant setup: You can centralise several bookmaker offers in one dashboard.
  • Bet customisation: You can use the Sportradar Bet Builder for easy bet customisation.

Money Matters

  • More bonuses: You can improve engagement with Acca and Cashback bonuses.
  • Cash Out & fast resolve: Bettors can cash out on live and pre-match tickets to settle bets efficiently right during the game.
  • Turnkey sportsbook solution: As you choose the revenue share model, you can reduce your costs.
  • Live betting tools: The Live Match Tracker, Sportradar stats, and real-time game events make the betting experience more interesting and engaging, while also increasing revenues.

So, What Makes a Sportsbook Actually Good?

Here are some benefits that you should really be looking for in a B2B sportsbook:

  • Does it provide enough content? When it comes to sportsbook solutions, the more is always the better. The higher the number of live (in-play) events the platform offers every month, the higher your chances of attracting players.
  • Is it as fast as light speed? You need something that’s fast. No player likes a platform that lags or crashes while the action heats up. Your sportsbook solution needs to match your players’ ambition.
  • Does it make you feel in control? You need control over the back office, whether it’s for managing risks, tracking exposure in real time, or limiting players who are too sharp. If it gives you control and automation, that’s even better!
  • Is it fun to use? Here is where features like Bet Builder, Early Cash Out, and a flexible Bonus Engine really help to keep everyone engaged and motivated.
  • Does it work with your setup? Do you need a Turnkey solution or an API/iFrame feed? The only wrong answer is the solution that doesn’t match your current setup, needs, goals, and, of course, resources!
  • Can it be localised? Does it support the languages, currencies, and the tax (and not only) laws in the countries where you operate? If it doesn’t, then why are you even considering it?

Summing Up

What you are truly looking for in a sportsbook solution (perhaps even without realising it) is total control. And this is exactly what the top B2B solutions aim and manage to provide. The top sportsbook solution platforms are fast, flexible, modular, and can easily be shaped into the solution that you’d like.

The most important thing for you is now to understand what exactly you are looking for. Do you want something that prioritises the volume of events? Do you need a genius AI technology that immediately understands what it should provide? Or are you striving to create a unique front-end for a specific market? No matter what your bigger goal is, there is something for you, and some of the solutions listed in this article can provide all of your wants, at once, all from a single interface.

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