In today’s digital marketplace, a robust online presence is vital for any eCommerce business looking to thrive. With an ever-increasing number of competitors, search engine optimisation (SEO) has become a non-negotiable part of your marketing strategy. Did you know that 93% of online experiences begin with a search engine? This statistic highlights the importance of optimising your website to ensure it ranks well and reaches your target audience. But when it comes to implementing effective SEO strategies, should you go the DIY route, or is it wiser to invest in professional eCommerce SEO services? This post aims to help you navigate this decision by weighing the pros and cons of each approach.
The DIY SEO Approach
What is DIY SEO?
DIY SEO is all about taking matters into your own hands. It involves self-learning, using free or low-cost tools, and implementing strategies independently. For those with a knack for digital marketing and a desire to learn, this approach can be quite appealing.
Advantages of DIY SEO
Cost Savings
One of the most significant advantages of DIY SEO is the cost savings. By not hiring a professional, you can allocate those funds elsewhere in your business. Many free resources and tools can help you kickstart your SEO efforts without breaking the bank.
Control and Flexibility
When you handle your SEO yourself, you have full control over the strategies and tactics you employ. This means you can pivot and adjust your approach based on what you observe in your analytics. The flexibility to make changes on the fly can be invaluable, especially in the fast-paced world of eCommerce.
Skill Development
Engaging in DIY SEO can also enhance your knowledge and skills in digital marketing. As you learn and implement SEO techniques, you’ll develop a better understanding of how search engines work, ultimately empowering you to make more informed decisions about your marketing strategy.
The Professional SEO Services Approach
What are Professional eCommerce SEO Services?
Professional eCommerce SEO services refer to hiring experts or agencies that specialise in optimising online stores. These services typically include strategy development, execution, and continuous monitoring of SEO performance. For example, ClickSlice is the top ecommerce SEO company in UK. Check out what they can do on their website.
Advantages of Professional SEO Services
Expertise and Experience
One of the standout benefits of hiring professional SEO services is the wealth of expertise and experience they bring to the table. SEO professionals are well-versed in the latest trends and strategies, ensuring your site adheres to best practices and is primed for success.
Comprehensive Strategies
Professional services often provide a comprehensive approach to SEO that encompasses all aspects, from keyword research to technical optimisation.
This holistic strategy can lead to better overall performance compared to piecemeal DIY efforts.
Time Efficiency
Outsourcing your SEO allows you to focus on your core business activities, whether that’s improving your products, engaging with customers, or developing your brand. With experts managing your SEO, you can save time and redirect your energy towards growth.
Performance Tracking and Analytics
Professionals also have the tools and expertise to track your site’s performance effectively. They can provide valuable insights through data analysis, helping you understand what’s working and where improvements can be made.
How to Lower Your Bill For eCommerce SEO Services
Avoid a Long Contract
Do you believe that if you secure a long contract, you can access better prices? This is often the illusion that SEO agencies give you. they want you to believe you’re getting a discount because of your loyalty. But, what you can actually be doing is costing your business money. If you don’t like working with the team or they don’t deliver the results they promise, you’ve got no way out of the contract.
Therefore, the best way to be cost-effective with eCommerce SEO services is to avoid long contracts. In fact, you should avoid contracts altogether. There are some teams that offer agreements that don’t tie you in. There’s less risk for your business and it keeps the team on their toes and having to deliver results.
Talk Directly to the Team
Never take a price you see on their website. You always want to talk to their team personally so that you can negotiate a better price. Most are willing to work with you and within your budgets. This allows you to avoid unnecessary spending. You just have to be willing to ask and bargain with them. After all, what have you got to lose?
Gather Various Quotes
Avoid getting your heart set on certain eCommerce SEO services at the beginning. Yes, they can sound fantastic, and you’re excited for them to work with you. But, you can get your hopes up before you’ve found out what they’re going to charge. You can soon discover that they’re overpriced or just way out of your budget. This leaves you disappointed and back to square one.
Instead, you want to gather various quotes to begin with. Try to keep neutral and discover what the bills will be. This is a good way to save money, as you’ll find that several agencies offer similar services but at different prices. Then, you can choose one that’s lower.
Conclusion
Deciding between DIY SEO and professional eCommerce SEO services ultimately depends on your unique circumstances, goals, and resources. Each approach has its advantages and drawbacks, so it’s crucial to assess your current situation carefully. Whether you choose to take the DIY route or invest in professional help, the important thing is to prioritise SEO as an essential component of your eCommerce strategy. By doing so, you’ll set your online store up for success in an increasingly competitive landscape.
