Facebook Page features: What you need to know
Your profile photo represents you on Facebook. Your profile photo appears on the top left of your Page and the top left of each post you create.To add a profile photo:
- Go to your Page.
- Hover over the existing profile photo in the top left.
- Select Update.
- Select where you would like to import your profile photo from.
- Choose your profile photo and select Save.
- When choosing your profile photo, remember that it will appear inside a circle.
Your cover photo represents you on Facebook. Your cover photo appears at the top of your Page.To add a cover photo:
- Go to your Page.
- Hover over the existing cover photo.
- Select Change cover.
- Select where you would like to import your cover photo from.
- Choose your cover photo and select Save.
Pages with cover photos tend to get more likes.
Every Page has a username. A simple and specific username will make it easier for people to find you. People can type your username into the search bar after www.facebook.com/ to go directly to your Page. Your Page username appears below your profile picture and each time you post.
When you create a username, bear these guidelines in mind:
- Only use letters, numbers and periods
- No special characters ($%&!)
- No generic extensions such as .com or .net
- Usernames must be at least five characters long
- Full stops and capital letters don’t differentiate usernames
How to add an admin to a Facebook page
Adding an admin to a Facebook page is a simple process. To add an admin to a Facebook page:
Go to your Page.
Hover over the Settings tab in the top right.
Select Edit Page.
Select Admin Roles.
Type the name of the person you would like to add as an admin and select Add.
Repeat this process for each person you would like to add as an admin.
A call-to-action (or CTA) button is a way to get people who visit your Page to take an action. Consider what action you would like your fans to take on your Page. You can change the call-to-action button whenever you like.
Page Moderation/Profanity Filter
There are many noteworthy features under Pages’ “Settings” menu, including the “Page Moderation” and “Profanity Filter” options that can be found under the “General” tab.
For starters, the “Page Moderation” option enables admins to block specific words from appearing on their Page, both from within fan posts on the Page and comments. Conversely, the “Profanity Filter” option enables admins to block profanity from their Page. According to Facebook, the social network determines what to block by using the most commonly reported words and phrases marked as offensive by the community.
Admins can adjust the layout of their Page by hovering over the title bar of any section featured on the Page’s left side, such as “People,” “About” or “Photos.” In doing so, a little pencil will appear that enables users to “Manage Sections.” From there, admins can drag to reorder how sections are displayed on their Page, such as moving the “About” section above the “People” section.
Many social media managers use tools like Hootsuite or Sprout Social to share their business’s social updates. In doing so, they have the ability to schedule posts in advance in order to save time and be more efficient. What some people forget, however, is that they also have the ability to schedule and backdate posts directly on Facebook. Instead of selecting “Post” after creating a status update, admins simply need to click the arrow next to the “Post” CTA to view a dropdown menu that provides users with the option to schedule a post, backdate a post or save a draft of the post.
Social media managers may find it more effective to post directly in Facebook, because they have more post-editing options (like how an image will appear and what post description is included).
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